Advanced UX planning at work on the new McDonalds.com
Watch the above video, you’ll see some nicely designed and implemented promos on the new mcdonalds.com. While they’re slickly done and cool to play with, that’s not what interests us about them — what interests us is what we can infer about the development process that made this possible.
You see how the image slides up a bit, revealing some previously-obscured portion of itself? From a production standpoint, those are trickier to develop than they seem at first glance.
On the surface, these promos are 276 pixels wide and 116 pixels tall, which is probably how they were labelled in the wireframes.
But, someone had to take the time to note in the specifications to the designers that these images actually need to be designed at a larger size, namely 276x128.
For such a high profile site (for such a huge organization) to make this small but non-obvious production element happen, someone really had to be on the ball, sweating the details like crazy.